What is a pitch book used for in investment banking?

• A. To assess employee performance
• B. To showcase services and persuade potential clients
• C. To calculate tax liabilities
• D. To manage financing options

Answer: (B)

A pitch book is primarily used in investment banking to showcase services and persuade potential clients. It serves as a marketing tool that investment banks present during meetings with prospects. The contents of a pitch book typically include details about the bank's capabilities, relevant market analyses, case studies of past successes, and tailored strategies for the prospective client’s specific needs.

The objective of a pitch book is to convey the bank's expertise and establish credibility, ultimately aiming to win new business or secure client relationships. This makes it an essential element in the business development process of investment banking, allowing bankers to effectively communicate the value they can provide. The other options, while relevant to various aspects of business operations, do not align with the primary purpose of a pitch book in investment banking.