What is the purpose of a roadshow in IPO processes?

• A. A series of meetings to generate investor interest in the public offering
• B. A public announcement of financial health
• C. A legal process for filing an IPO
• D. A demonstration of the company's products

Answer: (A)

The purpose of a roadshow in IPO processes is to conduct a series of meetings aimed at generating investor interest in the public offering. During these roadshows, company executives, typically led by investment bankers, present the company's business model, financial performance, and growth prospects to potential investors, including institutional investors and fund managers.

This direct engagement allows the company to communicate its value proposition and address any investor queries or concerns, thereby building confidence in the offering. The roadshow is a vital part of the IPO process, as it not only helps gauge investor interest and demand but also allows the company to adjust its pricing strategy before the IPO based on the feedback received. Thus, the roadshow serves as a critical marketing tool for a successful public offering.