What was the initial project at Equinix about?

• A. Analysis of marketing strategies
• B. Revenue analysis from managed services
• C. Profitability of newly acquired data centers
• D. Development of a new software platform

Answer: (B)

The initial project at Equinix focused on revenue analysis from managed services. This type of analysis is essential for understanding how various managed services contribute to the overall financial health of the company. By examining the revenue generated from these services, Equinix could identify which offerings were performing well and which might need improvement or re-evaluation. This strategic insight helps the company to align its services with market demands and optimize its resources towards the most beneficial lines of business.

Collecting and analyzing data about managed services revenue would enable Equinix to make informed decisions on investment, pricing strategies, and potential expansions. It aids in determining profitability and guides further development within the managed services segment, critical for a company operating in a highly competitive and technology-driven industry like data center management.